Media ads..

Point of sale / media point ads..product to product correlation

..with broadcast media the news always occupies a small proportion of airtime. On television, the proportion is probably even lower. Yet news is regarded by both audiences and media personnel as significant far beyond this rather small amount of time.

(Wright and Hosman 1986)

..statistical data, analysing aspects of production, reception, supply and demand; whether to treat each outlet equally on the basis; ideologically it would operate as a separate franchise of a larger chain. Weighted according to their audiences / customer base..media language however is regarded as a second class means of getting access to the real thing, conversational data..which could serve to be of any use.

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