CPC, CPM & PPM revenue schemes – facebook advertising

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Reviewing advertising on various social networking sites, together with their policy on individual financing. Very few seem to have implemented a pay-per-click scheme without the requirement for a base rate (CPA) presently stumped up by the advertiser – which on a individual basis for a non-commercial venture could prove costly over an undisclosed expanse of time (until commercial status is reached).

Instead they opt for ‘CPC’ and / or a ‘CPM’ schemes which incur a greater cost with no assured returns minus the over heads of design and distribution which is just a click away as concerns those preferences for most site users.

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CPC, CPM & PPM revenue schemes – facebook advertising

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