I.S., salient approaches to information retrieval and marketing

Reference earlier post on approaches to advertising / marketing, generation x,y & z plus the dimensions of communication.

“..communicative aspects associated with age salience in the grandparent – grandchild relationship, the extent to which various dimension of communication predicts measures of salience, relational or inter-family proximity, and attitudes towards aging..”

Same engine | methods

Keynotes include: Gianluigi Guido’s – The Salience of Marketing Stimuli: an incongruity – salience hypothesis on consumer awareness

“The book clearly defines the history of the definition of salience and the ambiguities of arriving at an accurate definition. It also utilizes various theories to best define salience in our marketing world. Of the many theories, Guido uses aspects of Incongruity theory, [[Schema (psychology)|Schema]] theory and an information processing model referred to as the In-salience hypothesis emphasizes the nature of prominence of salience.

“This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver’s schema, or when it is congruent in a certain context to a perceiver’s goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers’ comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness.” – (Guido, 2001 pg 1)

I.S., salient approaches to information retrieval and marketing

Socio-economics and pathways to Internet Marketing

Co-option, ethics of information sharing and retrieval – re-attribution of the net, changes in how information is being delivered – frameworks how they have been restructured since the abolition of ARPANET, control and practicalities of information sharing.

Co-option, in the first, second, third states plus initiatives to keep reign on digital rights of the author..

Socio-economics and pathways to Internet Marketing

ARPANET, Social Networking, IP SEO and States of Revenue

Re-cap, The ideology and innovation of RAND Corporation, UCLA, MIT, National Science Foundation (NSFNet), the efforts of ARPANET and other governmental Information Technology Research bodies between 1969 and 1990..

e-Research, Methods, Strategies and Issues

Accounts from:Diamond & Bates, 1995 Under Wired, 1997 plus Sterling in Diamond & Bates, 1980 / 1993

ARPANET, Social Networking, IP SEO and States of Revenue

Blogs and directives..

Motivation, encouraging independent learning – allowing readers to make connections through abstraction and re – integration.

..self-directed learners and thinkers.. students have a greater chance of making connections between concepts and ideas – reference earlier posts on salient communication

In actuality, providing a bridge between traditional design / development techniques which otherwise could prove a burden on time management costs helping communicators to draft first copy and gain a summarization in a shorter time of more extensive topics.

..use of higher order thinking skills as they create
and post entries in their blogs, along with commenting on other student’s blogs.

Recognized approaches to fact finding and research, questioning the continued learning benefits such as;

  • Self-directed learning
  • Peer-to-peer teaching and learning*
  • Inquiry-based learning*
  • Problem solving

Differentiated Learning with Technology – one size does not fit all, and this applies to the way students learn. Students benefit from blogging because differentiated learning using technology offers the ability to be creative, process new knowledge in their own way, and making sense of what they are learning in a manner more appropriate to their learning style. Collaborative Learning With Technology..

Through collaborative learning, students gain from sharing with each other. Here are benefits for students when they take responsibility for their own classroom blog.

Improved Writing Skills – students learn to focus more on writing and editing blog posts, which in turn improves their writing skills. This comes when they realize their blog entries are no longer just viewed by their teacher. Students learn they are writing for and interacting with wider audiences (teacher, peers, parents, and others) which provide comments, feedback, and recommendations. This collaborative learning loop benefits students’ writing skills through creating clear and concise blog posts.

Improved Reading Skills – students find they need to develop an increased understanding of what they read for two reasons. The first, good editing requires good reading skills. The second, preparation of clear and a concise blog post requires reading comprehension.

Abstracting content, understanding the requirement for recognition and altering approaches to individual efforts improving or at least making changes to the way subjects are taught and marks attributed through a system of ‘CPC’ – Cost per click Through per individual efforts before a time when summarization is mile stoned.

Blogs and directives..

CPC, CPM & PPM revenue schemes – facebook advertising

Reviewing advertising on various social networking sites, together with their policy on individual financing. Very few seem to have implemented a pay-per-click scheme without the requirement for a base rate (CPA) presently stumped up by the advertiser – which on a individual basis for a non-commercial venture could prove costly over an undisclosed expanse of time (until commercial status is reached).

Instead they opt for ‘CPC’ and / or a ‘CPM’ schemes which incur a greater cost with no assured returns minus the over heads of design and distribution which is just a click away as concerns those preferences for most site users.

Continue reading “CPC, CPM & PPM revenue schemes – facebook advertising”

CPC, CPM & PPM revenue schemes – facebook advertising