I.S., salient approaches to information retrieval and marketing

Reference earlier post on approaches to advertising / marketing, generation x,y & z plus the dimensions of communication.

“..communicative aspects associated with age salience in the grandparent – grandchild relationship, the extent to which various dimension of communication predicts measures of salience, relational or inter-family proximity, and attitudes towards aging..”

Same engine | methods

Keynotes include: Gianluigi Guido’s – The Salience of Marketing Stimuli: an incongruity – salience hypothesis on consumer awareness

“The book clearly defines the history of the definition of salience and the ambiguities of arriving at an accurate definition. It also utilizes various theories to best define salience in our marketing world. Of the many theories, Guido uses aspects of Incongruity theory, [[Schema (psychology)|Schema]] theory and an information processing model referred to as the In-salience hypothesis emphasizes the nature of prominence of salience.

“This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver’s schema, or when it is congruent in a certain context to a perceiver’s goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers’ comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness.” – (Guido, 2001 pg 1)

I.S., salient approaches to information retrieval and marketing

Third Party SEO Segmentation, activities of the KPO’s

A Freedom of Information Act

In 2008/9 UK local councils spent an astonishing £19.1 million on third-party website agencies, up by 18.6% from 2007/8. We calculated that for government IT/Web services alone, a significant amount of £6.7 million of taxpayer’s money could be saved through outsourcing.

On Friday, a leading business process outsourcing (BPO) firm, namely Capita, announced a prediction regarding an increase in public sector outsourcing, as the newly-elected government sets forth to impress by delivering services more cost-effectively than ever before.

The chief executive of Capita, Paul Pindar, has said that a rise in public sector outsourcing could ‘make a material contribution to savings’ as intended by the new coalition government’s austerity plans to cut down on government costs.

Having won a staggering £523 million worth of new business and rebids in the past six months, Capita said it was witnessing a strong pipeline of work coming through for local councils, central government, health and defense departments, as public sector clients are forced to offload work to the private sector.

He goes on to say..

The new coalition government has set targets to cut 25 percent from some public sector departments and has asked the civil service to identify savings of up to 40 percent.

The recent announcement is a positive indication that the public sector is at last beginning to follow the example of the more efficiently-run private sector, cutting unnecessary costs and embracing technological innovations like flexible hiring and outsourcing.

Third Party SEO Segmentation, activities of the KPO’s

Freelance Economies

The freelancers’ marketplace, statistical data and the work of ‘Escrow’ or other third party independent organizations in equating overheads in line with contractor rates for the self – employed.

Reviewing advert auction schemes, and how the bid for employment could be made more relevant to the interests of employees – comparative advertisement schemes where themes are aggregated on their relevancy to concurrent issues in the I.t. marketplace.

Freelance Economies

BlogSpot, JavaScript, SquirralFish & porting code structures..

Sourcing earlier post,

Friday 7th May 2010, Progressive Enhancement

General knowledge, and developments from the industry;

WebCore is a layout, rendering, and Document Object Model (DOM) library for HTML and SVG, developed by the WebKit project. Its complete source code is licensed under the LGPL. The WebKit framework wraps WebCore and JavaScriptCore, providing an Objective-C application programming interface to the C++-based WebCore rendering engine and JavaScriptCore script engine, allowing it to be easily referenced by applications based on the Cocoa API; later versions also include a cross-platform C++ platform abstraction, and various ports provide additional APIs.http://en.wikipedia.org/wiki/JavaScriptCore#JavaScriptCore
Continue reading “BlogSpot, JavaScript, SquirralFish & porting code structures..”

BlogSpot, JavaScript, SquirralFish & porting code structures..